Presse Archive - westphalia-datalab.com

Marketing (6)

Marketing cookies are used to follow visitors to websites. The intention is to display ads that are relevant and appealing to the individual user and are therefore more valuable to publishers and third party advertisers.

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Name	Facebook Connect
Provider	Facebook Inc.
Purpose	Facebook Connect uses cookies within the framework of web tracking, which are stored on your computer and enable an analysis of the use of our website and your surfing behaviour (so-called tracking).
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.
Further information	https://www.facebook.com/about/privacy

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Name	Facebook Pixel
Provider	Facebook Inc.
Purpose	Facebook Inc. is an analysis tool with which the effectiveness of advertising can be measured. It is a code snippet for the website, which can be used to measure, optimize and build for advertising campaign target groups. The data is transferred to a server in the USA and stored there. The personal data is transmitted on the basis of Art. 46 and/or Art. 49 para. 1 lit. a) GDPR.
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.
Further information	https://www.facebook.com/about/privacy

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Name	Hotjar
Provider
Purpose
Duration

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Name	AppNexus
Provider	AppNexus Inc.
Purpose	This site uses technology from AppNexus Inc, 28 W 23rd Street, New York, NY - 10010, USA. Information about the surfing behaviour of website visitors is collected for marketing purposes in purely anonymous form and cookies are set for this purpose. No personal data is collected or stored in this process.
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.
Further information	https://www.appnexus.com/en/company/platform-privacy-policy-de#choiceseinen

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Name	LinkedIn
Provider	LinkedIn Corporation
Purpose	LinkedIn Analytics uses "cookies", which are stored on your computer and which enable an analysis of your use of the website. LinkedIn uses this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services relating to website activity and internet usage.
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.
Further information	https://www.linkedin.com/legal/privacy-policy

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Name	Google Tag Manager
Provider	Google LLC
Purpose
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.

Necessary (2)

Necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. Without these cookies, the website cannot function properly.

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Name	Cloudflare
Provider	CloudFlare Inc.
Purpose	Data will be deleted as soon as they are no longer needed for processing and the operator of this website uses the functions of CloudFlare. Provider is CloudFlare, Inc. 665 3rd St. 200, San Francisco, CA 94107, USA. CloudFlare offers a so-called worldwide distributed content delivery network with DNS. The personal data is transmitted on the basis of Art. 46 GDPR.
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.
Further information	https://www.cloudflare.com/de-de/gdpr/introduction/

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Name	hellotrust
Provider	Keyed GmbH
Purpose	hellotrust stores the user's consent status for cookies on the current domain.
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.
Further information	https://hellotrust.de/datenschutz

Statistics (1)

Statistics cookies help website operators to understand how visitors interact with websites, and information is collected anonymously. For this purpose, data is processed either on the basis of consent or a weighing of interests.

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Name	Google Analytics
Provider	Google LLC
Purpose	This website uses Google Analytics to analyse website usage by users. The data is transferred to a Google server in the USA and stored there. The personal data is transmitted on the basis of Art. 46 and/or Art. 49 para. 1 lit. a) GDPR.
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden. In der Regel werden die Cookies von Google für eine Dauer von 2 Jahren gespeichert.
Further information	https://policies.google.com/privacy

Further processing (1)

Various tools are used for further data processing, such as the integration of our CRM system or a newsletter provider. Unless otherwise indicated, data is only collected after a certain interaction (newsletter subscription, registration or download).

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Name	Calendly
Provider	Calendly LLC
Purpose	This website uses Calendly.com for the offered online appointment service. The data is transferred to a server in the USA and stored there. The personal data is transmitted on the basis of art. 46 and/or art. 49 par. 1 letter a) GDPR.
Duration	Daten werden gelöscht, sobald sie für die Bearbeitung nicht mehr benötigt werden.
Further information	https://calendly.com/pages/privacy

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